Nick // StoneR
Thank you for visiting to learn more about my background.
I'm a Seattle native who loves collaborating on technical & strategic teams that require collaboration, creativity, and intense work ethic.
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I'm an advocate for entrepreneurship.
I believe data & robust analytics evaluated from a global perspective are key to solving today's problems and developing tomorrow's innovations.
(scrolling works, too)
ANALYTICS
Why Analytics?
Analytics is the art of storytelling with data.
I spent most of my childhood creating short films and dreaming of one day becoming a film director. I loved the process of creating a story, planning, filming, editing, and finally showing it to others. Each step was magical. I anticipated the feedback I'd receive because it would make my next project better.
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In my early teen years, I unconsciously made data-informed decisions to grow and manage a public Minecraft server (today, a pseudo "metaverse") and used online channels to promote it to players around the world.
In college, I worked at a company building a marketing analytics platform. Through my position as the internal marketing/creative manager, I found a passion for data and what we can do with it. I discovered that the field of analytics is similar to film; the data is the footage, the editing is the analysis, the story is how we explain the "why" behind an insight. The feedback is the refinement process. Analytics is like filmmaking with information. I am new to the field of analytics, but I have a passion for it like my childhood for filmmaking.
EXPERIENCe
WITH ANALYTICS.
I have experience with causal and descriptive analytics, through school and my position at Consilient.
Multivariate Regression Projects
Business Statistics
In my business statistics class, we were tasked with creating a regression analysis report.
We decided to test the following hypothesis: Does proximity to the University of Washington affect apartment rental prices?
My Conclusion: Seattle is expensive. No relationship.
The collection of data was a group effort, while the analysis and report were individual.
Econometrics
In my econometrics class, we were tasked with using golf course data to generate a restricted model using multivariate regression techniques.
We developed a model that was highly correlated with the actual demand for golf course rounds. We also found the revenue-maximizing price for the golf courses to charge during winter months and non-winter months.
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Work Experience
Work experience includes performing regression analyses on sales data & marketing expenses to determine the relationship.
To analyze the data, I had to de-seasonalize and adjust for any potential lags. To adjust for lags I simply looked for the highest associated R-squared value.
Data and analyses are proprietary to the partners we worked with; I am unable to share specific details/results.
Current Position:
Advisory Consultant
Deloitte & Touche LLP
At Deloitte, I work with technology and financial services clients as part of a team tackling aspects of complex regulatory issues. My practice focuses on Data Risk Management, which combines the challenges of managing constantly evolving data with the landscape of constantly changing laws, rules, and regulations (the regulatory environment).
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I collaborate with teammates and clients globally to deliver an exceptional end-product and experience for each engagement I'm involved with.
Former Position:
Marketing Manager & Brand Analyst
at Consilient Group LLC
I was the marketing manager and brand analyst at an early-stage startup building a marketing analytics platform. We were creating a cloud-based solution that performed analysis using a company's marketing data and massive amounts of external data including macroeconomic, financial, environmental, and brand.
My position began essentially as a "powerpoint jockey". Over time, I took on additional responsibilities: I designed and created our company's product and landing websites, assisted in pitches and strategy work, became involved in our analytic approach and created the "style" that was used in our branding. I had the opportunity to wear many hats while working there. Company website here.
CREATIVE
(I've drawn, too. Let's just call my style "abstract" and forget I mentioned it. You'll find the drawings burning in a campfire somewhere.)
Luckily my sister's good at drawing, painting, and pretty much every other form of art. Take a look at her portfolio here.
Is it refrIgerator worthy?
In any creative project I undertake, I ask myself one vital question: if I brought this home to my mom, would she put it on the fridge? If the answer is no, I scrap the idea and move along to the next iteration.
In all seriousness, I take a progressive approach to my designs. I design multiple prototypes–whether it's a logo, a product sketch, or a user interface.
This process is not limited to "creative" work, either. My belief is that anything designed can be done so in nearly infinite ways. There are constraints we must recognize for any problem, but beyond this the possibilities are limitless. In addition, the process must be iterative, meaning we must look at the results of one design and improve future versions. The benefits of taking an iterative approach–to deploy, assess, refine, and reassess–are apparent in business and analytics, too. I emphasize iterations in my work because it allows for quick feedback and course correction.
Prototyping and Iteration allow us to continuously innovate within any discipline–not just "creative" ones. A new financial process, a supply chain issue, a new way to look at data: all benefit from an iterative, creative perspective.
JAVELIN
DEVELOPMENT
BRAND CREATION
I've created many brands for many causes.
I see "brand creation" as a sub-category of Brand Strategy, including the logo design, branding, and messaging surrounding a product or company.
The brands I've created are a mix of personal and academic projects.
Here's a list of some of the brands I've created:
Javelin Development
Startup BC
This is probably a great time to transition into creative.
Scroll down!
Videos I CreateD (Long, long ago...)
"The Red Brick"
"The Red Brick"
ONEVIDEO
Moonbeam Promo Ad
The Quest to Capture All Marketing
WANT TO
KNOW MORE?
That's some of me in a nutshell,
or a one-page site, rather.
In summary:
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I work at the largest professional services firm in the world.
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I am a Certified Public Accountant (WA Lic. # 51926).
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I previously worked at a startup.
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I founded a student analytics club at UW.
I try not to take myself too seriously,
and I do the job right.
If you want to know more, or would like to inquire about how I can benefit your organization using any of my skills listed above, please send me a message. It would be wonderful to start a conversation with you.
If you've made it here, you must have been interested in something I said. Here's some more, just for you.
Some people like instagram, too. I don't really use social media anymore, but please find here.
Other links that may be of use to prospective employers, SEC investigators, etc.